Fashion School Tips: 5 Tips for Success

The idea of fashion school might seem like a catwalk, but in reality a degree in fashion is extremely demanding, rigorous and competitive. By following these five fashion school tips for success, you will be well on your way to a degree and a fashion career!

Tip 1: Pursuing Your Passion
If you are interested in pursuing a fashion design degree, it’s important to evaluate whether this is the right field for you. Do you see a fashion design and think about how to make it better? Can you not stop yourself from going through every magazine and critiquing the looks? Are you constantly altering you and your friends’ clothes? If you answered ‘yes’ to these questions, then fashion design school is probably for you!

Tip 2: Choosing the Right School
Now that you know fashion is your passion, the next step is choosing a fashion school that meets your needs. You need a school that has state-of-the-art equipment, that hires fashion professionals to teach its courses, plus one that is extremely connected to the current fashion industry. Are you looking for a school that is located in a metropolis? Or are you looking to take fashion classes online? This criteria will help you narrow in on the fashion school that is perfect for you!

Tip 3: Study, Study, Study
Now that you are in a fashion school that meets all of your prerequisites, you need to do well! This means picking the correct fashion courses to fulfill your degree and focus. Read each course syllabus thoroughly and create your calendar according to when assignments are due. Take notes during class and go over them before you attend class again. Give yourself plenty of time to complete your design projects – more than a week. Do not skip parts of your projects: draw a rough draft, select colors, make patterns, etc. Mastering correct study habits and your creative process early on will help you in your fashion future.

Tip 4: Make Connections
You go to classes, are doing extremely well and have most of the basics down. Now you need to take a look around you. What other students are doing well? Which instructors really stick out in your mind? You should volunteer to collaborate with them; offer to do extra projects with them and meet with your instructors if at all possible. The best way to make it in the fashion world is to pave the path with people that know and like you!

Tip 5: Put Yourself Out There
Now you know how to ace all your classes, create the fashion designs you love and you know your peers and professors. It’s time to take the plunge and put yourself out there: get a fashion internship! Your fashion school has connections and resources that you can only utilize as a student – take advantage! If you keep putting it off until after you graduate, you are missing the opportunities currently available to you.

By following these five fashion school tips for success you will be well on your way to a successful fashion career!

The Big Four Fashion Weeks: New York, London, Milan and Paris

The four major Fashion Weeks are held semi-annually and internationally. Each one of the Fashion Weeks has a unique style, all their own.

In 1943, New York held the first Fashion Week, and has been the quintessential idea of fashion week ever since. Now known as the Mercedes-Benz Fashion Week, it does seem to be the most commercialized of the big fashion shows, in that the clothes are created ready-for-market. Its styles and designs are arguably a lot ‘safer’ than the other three locations.

In 1984, London jumped on the fashion train and recently has been making a splash with its high-end couture. London Fashion Week has not yet reached the commercial level of New York and is less likely to follow fashion trends. Rather, each London fashion house showcases its unique take on fashion-forward concepts, and their collections are still market ready. The heavy hitters in London like Richard Nicholl, Christopher Kane and Giles Deacon are all amazing designers who produce commercially viable collections that would stand out at any of the fashion shows around the world.

Milan’s version of the week was established in 1958 and is part of the Big Four internationally. It is owned by a nonprofit association which disciplines, coordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan called Camera Nazionale della Moda Italiana. The original Italian Fashion Week was not held in Milan, instead it was held in Florence at the hands of Giovan Battista Giorgini. He held the first “fashion parade” in the living room of his house “Villa Torrigiani”. Then the Italian week later moved to Rome, and then Milan where it is currently held in haute style today.

Paris is known as the fashion capital of the world, and holds the finale position in the fashion show tour. Paris Fashion Week brings each season’s chaotic schedule of international fashion weeks to an end. High-end French designers include: Christian Dior, Coco Chanel, and Louis Vuitton along with many more stunningly talented designers. Typically, Paris has some of the most extravagant shows, especially with Paris Couture Week.

No matter which of the Big Four is your favorite, each week is sure to dazzle its audience with new haute couture designs year after year. In addition to haute couture trends, innovative fashion designs have also been making a big impact, especially in New York, the only location that allows a fashion school to feature its students’ designs, which are often very fresh and inspirational. It is definitely important to keep up with the latest runway styles from all four weeks to stay on top of upcoming trends for the next season.

High Fashion Modeling Requirements As an Editorial Model – More Factors Than Just Tall and Skinny

Educating yourself to recognizing what editorial print modeling realistically “looks” like in a high fashion magazine is the first step to understanding the variations of the different types of editorial modeling and how it is different from the other more common types of “commercial” print modeling work. Editorial work in a magazine is a huge “jump-start” for a fashion model’s career. It is the experience many strive for.

“Editorial” print modeling refers to “magazine experience” for the model where a “story” is being told without words, but rather by photographic pictures (or groups of pictures) of the model in a high fashion magazine. This type of print modeling carries a very “prestigious” landmark on a model’s career. Its’ work includes the current fashion and beauty trends of society by showcasing designers, make-up, hairstyles, skin care, etc. as told and expressed via a pictorial story. Editorial modeling can even tell a story about all of the different aspects of people’s lifestyles. If you pick up any high-end fashion magazine you can find numerous examples of editorial print work.

Some editorials in magazines are considered so prestigious because they set the standards and trends for the current and “near future” of the market that the pictorial story is being told about. Refer back to those magazines that are from months, years, or even decades ago. Somehow, the editorial pictures you may find from that period of time have been a part of the history of fashion, beauty, or lifestyle as represented by that magazine’s staff.

Who thinks of the concepts of editorial stories in those elite high fashion magazines? There are teams of people all over the world who work for the various high-end magazines that have their input. These people write and create their concepts of what styles, models, designers, and trends are “IN” for any unknown given period of time. That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an “editorial” is not an advertisement for any “specific” company, so if you see one specific product being advertised with its’ logo, then it’s an ad…that’s something different called a commercial print advertisement. If it “looks” editorial, but you see the company name in large print…it is meant to tell a story for that company’s image of what they want to sell to the consumer. High end fashion and beauty clients can place some creative, multi-page print ads into magazines that may mimic an editorial spread. The biggest difference is the rate that the model gets paid for doing a commercial, fashion ad for a high end client versus an editorial fashion spread for a magazine.

For the purposes of editorial modeling, pay close attention to how expressive, awkward, dramatic, artistic, and creative the poses of the model are versus the more refined poses you would see in a catalogue that emphasizes selling the clothes as #1. Remember, the editorial model promotes the story and concept via editorial pictures in magazines where the main emphasis is on the story or trends. In the magazine’s editorial (pictorial) spread there will be some sort of reference to names of designers and the cost of garments and/or accessories that are being featured, but it is not meant to act as a dedicated advertisement.

These magazine spreads get a lot of attention. Surprisingly, even though the editorial model is a strong statement in the “story”, it is only unfortunate for the model that this is NOT a high paying job (maybe only a few hundred dollars). This may be one of the only drawbacks of being an editorial model in the beginning. When you need the money probably the most (if you haven’t saved enough money to last you through this phase), this income doesn’t go very far in paying the high bills that go along with living and working in the “big city”. Most would expect models appearing in a famous high fashion magazine to be compensated well with money, but they are not because it’s not a paid advertisement by a client. It is a special feature created and presented by the magazine.

Apparently, from the fashion industry’s view, it’s the “prestigious” experience that has a lot of value to the model, so models have accepted this reality (whether or not it’s really fair). After all, when the magazine hires a model for an editorial spread they are hired to perform their service as a model representing the magazine’s concept and creative story…it’s a booking. It’s not a tax write-off for the model. The potential tear sheet may (or may not) bring more prestige and work for the model because truly it is not guaranteed no matter what anyone tries to offer as a reason to work for such less money. The magazines do play such a major role in the modeling and fashion industry that it’s a tough argument on the model’s behalf. The magazines rather monopolize on this fact, of course, so they will always find another model looking for their big break who will accept their terms. Could those famous fashion magazines afford to pay their featured editorial models more money? Only they know.

Remember this fact; everyone is replaceable in the modeling industry. It’s a harsh fact, yes. The ideal goal is to work and to adapt until you decide you don’t want to model anymore (before the industry decides you’re done). It doesn’t quite work that way because trends change, models age, and new-faced models pop up all over the place. There are more reasons, of course, but the fact that there will always be someone else to replace any model is why magazines do have that power to pay very low for their editorial placements.

Eventually, on the very positive side, it seems that the experience of editorial print modeling does lead to more money and prestige because of the increased exposure, tear sheets, and the demand for future bookings from clients who do pay more money (and that is pleasing). The editorial model is a standard of what the “beauty and fashion” message is for that moment in time, so everyone wants them. When an editorial story features that model, they are literally given a seal of approval as representing who and what is IN. So, moving on from the fact that it’s not even a little “high paying” job can lead the open-minded model to keep their business mind open, too. Consider the MANY, MANY “pros” to the model from the editorial experience. This part of their career rarely happens to a large percentage of aspiring models, so the #1 “pro” is that they are super-fortunate to even appear in and get tear sheets from a high fashion magazine.

Being realistic, there are many successful “commercial” print models that would have really loved to have been a high fashion editorial model, but they never had that opportunity. Once again, models are subject to other’s opinions and standards that control their career’s general success. There are things that models can do to increase their “editorial” skills and “look”, though, but there are just some models who will never get their chance at editorial modeling even though they may be uniquely beautiful, outwardly gorgeous, or even perfectly reach the standard sizes required of editorial models. It’s not easy to compete with the concept of “editorial” beauty, so your modeling career should be balanced if you strive for such a “prestigious” role. If the editorial modeling style is what you think you really want to do, you need to remember that those editorials may not pay your bills alone in itself, so that’s an area where a model should be well-rounded and versatile in many other types of modeling that can help supplement their income. There usually is no time for a busy fashion editorial model to have another job because a model has to be very flexible with their time for going on bookings, go-sees, fittings, etc. Establishing a back-up savings of money even in the early stages of a modeling career is crucial to hold you over as you build your career.

Things in the fashion industry can change quickly, so this can work toward your advantage if you are very close to starting your editorial modeling career, but the changes can be more harsh if you’ve already been established as an editorial model because many insiders within the industry will know you’re on the way down when the magazines stop booking you. That is the time to branch out to other modeling opportunities if you still want to work as a model. Editorial modeling is relatively for a very short period of time in most models’ careers, so the model that is fortunate to model as both an editorial and then a commercial model may see the long-term success in their career through the years.

If the opportunity for success happens, it is a wonderful landmark in the model’s career, so use it wisely. This is an opportunity to be positively recognized, so show your potential as being dependable, professional, and adaptable. Don’t blow the opportunity away by acting immature or childish. Being professional doesn’t mean being uptight and boring, either. There are interpersonal, social skills that need to be adapted for different occasions. The editorial model has contact with such a wide range of industry professionals that each has their unique role with diverse personalities.

REMINDER: Your life is your personal business, so be careful of what and how you communicate because first impressions are hard to change. For example, being late is very, very bad. Also, complaining can be annoying. Having a free-spirit can be youthful, but there is always a correct time and place to be a part of every party scene (and there are pros and cons to that which can make or break a model’s career if they don’t use any self-control appropriately in their lives.) Relationships do form with people over the span of a model’s career. Some people may be there for a very short time, but other relationships can last for years. It’s an industry of “acquaintances” that really have fewer “real” friends, but as long as you know your place and your role in the industry you can keep a better sense of who’s really there to help you. People tend to have motives that are self-orientated, so keep your eyes on people that can help you and be prepared to offer them the type of relationship that is okay with you, but not so they are taking advantage of you. This applies to relationships with other models, photographers, agents, clients, etc. There can be real friendships, and there can be golden opportunities made with the right people at the right time, but keep your “radar” on for people scamming or exploiting you.

The fashion industry is a fast, complicated institution full of many eccentric individuals. To please one individual may not be pleasing to another, while to please the RIGHT one may launch a young model’s career. There is an element of trend “followers” involved in responding to whatever the trend “setters” say is IN the moment, so the industry is truly guided by the elite, high fashion magazines. What does an editorial model look like? Back to the trends, this answer can have variations dependent upon the moment or particular designer. On average, an editorial model is not the standard, classic beauty that most people think of as being considered “pretty”. There are exceptions, but there must be something very unique and special that can make the model stand out. Often, editorial models have a somewhat quirky look that stands out as obviously unusual. Odd and exotic looks, very tall height, slim built bodies, and models who have the ability to be “chameleon-like” in their appearance are candidates for consideration as an editorial model. It sometimes is an odd personal experience for the model that felt awkward and different growing up and then they are placed in a unique position where they are made into fashion objects of beauty.

Editorial print pictures are artistic and expressive without words, but at the same time are meant to show the garments you are wearing, or whatever image the model is promoting in the best way possible. The poses are much different than catalogue, and the way the body is expressing the story requires a talent. Some may call the talent “acting”, and it’s a modeling skill that only emphasizes the importance of what every good model should possess. The skill of being a chameleon that can change to the mood of the moment easily is much easier to work with versus having the same looks over and over all of the time. When an editorial piece in a magazine is about showing an “edgy” look and a pretty model just wants to show how pretty she is…she has failed. She has failed herself, the photographers, the stylists, the designers, the magazines, and ultimately the consumer who sees this editorial pictorial story and gets the entirely wrong concept from her “pretty” picture. It’s not about how the model is supposed to feel about themselves, but rather doing the job that the model is booked for…a.k.a. whatever the client wants the model to portray (for instance, a.k.a. “edgy looking” model or “retro looking”, etc.). The model should always have a mental note in their mind of the “concept” that the client wants to see and bring it out in front of the camera (or on the runway). Editorial jobs are for the top potential models. If a model feels ugly or weird in what they are modeling for a magazine editorial, they must dig deep and find a way to make the concept exciting or very interesting to match the conceptual idea of what they are modeling.

One job leads to another very quickly when the models start doing editorials, but remember that this stage may not last very long. Enjoy the adventure and any perks because they just don’t happen for most models in their careers. There are so many people all over the world who dream the same dream of being a famous model and their fantasy never gets fulfilled to what they expected. So, when the elite opportunity arrives you should be aware of how fortunate you may be considered in the eyes of other models that may not have “walked in your shoes”.

For any given number of reasons, modeling is not always a highly successful occupation even for the talented person. The work is not always glamorous, either, even though the finished product in a magazine or couture fashion show may appear that way. On a positive note, models can be exposed to some small and very large perks, too. Perks are based on what you may each consider above and beyond what you actually earn in money as an extra bonus that’s not measured on your income tax statement (such as meeting celebrities, attending parties, etc). Your booking rate can increase with the more you become in demand, too. When a model is seen doing editorial spreads in different magazines…they are becoming in demand! Even though the “editorial” rate is low, this popularity branches out into a variety of other options for the model’s career that makes them very, very busy as a professional, working model.

Editorial modeling in a high fashion magazine is a PRIME booking for a model that is serious about having a career in modeling. It is not the type of assignment that you can get in most U.S. cities. New York City is the fashion capital of the United States and it is where the opportunities are for high fashion editorial work. There are other cities internationally that have a lot of editorial work, too, so a model’s willingness and financial ability to relocate and travel is a “must” in order to increase their chances in appearing in any magazine spreads. Not all American models start their high fashion careers in New York City. Many obviously want to, but few get the right opportunity. Agents may recommend that they gain more experience and exposure overseas where there are many magazines and opportunities that may help their career get better established before they venture around New York City. (We’ll discuss more about international modeling, later.)

It takes a special type of model (physically & mentally) to get a grasp on what is required of them in this type of specialty. Rejection is a big part of this career as common as the many, unfulfilled dreams. A model must cope with the reality that they are always being critiqued by many others. For the individuals who have been “good-looking” and socially accepted their entire life, it sometimes is very hard to deal with rejection based upon their “looks”. It’s not easy to take personal criticism, but the better you are at preparing for the worst comments, the better you may be at not being caught off guard. Letting it ruin your day is much better than ruining your career and self-esteem because you will need to have confidence in your skills as a model.

Your personality should adapt as you see more of the modeling industry as an insider. It may sometimes feel as if you are using every bit of your patience and self control in not trying to stick up for yourself to the many different people who may drive you crazy, but always remember what will be best for your success as a model in the long run. Don’t lose control nor lose focus of what your job is as a model and who you represent regarding the client and your modeling agency. Anything that you experience as a model that is unpleasant is usually nothing new to most other models that have worked for a little while, so hang in there and do your best to cope because there will many other models who will not be able to take the heat and drop out of modeling as quickly as they began their dream. It may sometimes be lonely or scary when you’re far away from family and friends, so you may quickly assume more independence without their support over time.

You’ll be facing issues in a modeling career that other people your age may not encounter in their job description such as nudity. In high fashion, there’s no room for too much modesty, either, because the model’s body is stripped down, dressed up, and stripped down again from client to client and garment to garment as part of the fashion business as a live mannequin (a.k.a. models). Your face and your body are part of the package used to promote the fashion story on the runway or in magazines (versus nudity for pornography). There’s a fine line between what is “accepted” in fashion that uses partial nudity versus that what the model is “expected” to portray intimately for pornography. Fine art using nude models or a revealing high fashion designer’s haute couture versus modeling nude on a website or in a pornographic magazine have different standards and is viewed by the industry as such, so be aware from the very beginning of what you are comfortable with.

Often, it’s not just modesty that is sacrificed in a model’s career that causes their parents to be on guard. Models may be placed in many scenarios that they are not familiar with and they need to trust that they are safe when they feel vulnerable. This is where the high fashion model’s agency is the key to managing its’ clients and models. Models change in front of each other and clients sometimes, wear provocative garments, and sometimes are told to act sensually with others (male and female) in front of the camera and on the runway. This is a part of high fashion editorial modeling, too, where modesty can hinder the model’s ability to perform and get the final results.

It appears that when you add in the actual physical requirements of the editorial model you may see the numbers dwindle down to who actually gets an opportunity and succeeds as an editorial model. The female editorial model is anywhere in her teenage years aged 14-19 (on average) and is very, very thin (size 0-2…maybe size 4, depending on trends) and very tall (5’9 -6’0″). She won’t have very large breasts (under 34 C-cup), nor body piercings and tattoos. (*unless approved special circumstances). Add to her body’s physical requirements a “uniquely” beautiful face with interesting features and the average number of qualified females dwindles down even further. Remember, sometimes it’s not a typically “pretty” girl who photographs like a strong, chameleon-like, editorial model…sometimes a “pretty face” just photographs as a “pretty face” and that’s not always interesting in the fashion world.

The standards for male models are somewhat similar, but their age is older (average 18-25) and their height should be 6’0″ wearing a size 40 suit with approximately a 34 inch inseam. The male models should be lean, cut, and fit versus having too many bulging muscles that don’t fit in his clothes. He, too, must be where the editorial work is either in the U.S. or internationally. The male model may face his own obstacles when faced with what is expected of him, but there are many shared basics of modeling between female and male models relating to the industry and facing rejection.

A.K.A. Models is a new online industry trade magazine for models, photographers, designers, stylists, agencies, MUA’s, and anyone that seeks to research or contribute to the modeling industry.

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

Choosing Fashion Accessories

Would you like to improve and update your appearance, at the least in terms of your fashion accessories and style? If you are, you may not just want to look at the latest in fashion trends, as far as clothing, but you may additionally like to examine the latest trends in fashion accessories Fashion related accessories are quickly increasing in popularity, though many people still have no real idea exactly what they are.

In relation to fashion accessories, you will find that a wide variety of differing products are included. Fashion accessories, such as fashion clothes and such items, come in a number of differing sizes, shapes, and styles. You can find fashion accessories that are created for young kids, teenagers, men, women, small sized, and plus sized people. A few of the many fashion items that you might find at one of your local fashion shops or on-line stores are described here.

The most popular fashion addon items is jewellry. As was previously discussed, fashion accessories are designed for all varieties individuals, regardless of age or gender. For teens and children, fashion jewelry items that are fashionable often include colorful pieces, including charm necklaces or charm bracelets. In terms of men, a very popular type of jewellery often includes large pendant necklaces, many of which display a cross or another popular or significant symbol. As for ladies, trendy items of fashion jewelry consist of earnings, rings, necklaces, bracelets, pins, and so on.

Another type of fashion accessory that you may have an interest in buying is a purse or even a handbag. Teens and women most commonly own purses and handbags. A purse is often used to describe a bag which is smaller or compact in size and handbags tend to be a little bigger. Handbags and purses come in a number of differing styles; therefore, it’s common for many ladies and teens to possess more than one purse or handbag. Actually, many individuals out there prefer to match their fashion accessories, including their purses and handbags, with the clothes that they wear.

In conjunction with handbags and purses, travel bags can be considered a fashion accessory. Travel bags are much like purses and handbags, except you will find that they’re often created for both females and for males. A travel bag might include a smaller bag that can be used as a carryon bag for an airplane ride, a diaper bag, as well as a laptop carrying case and so on.

Shoes and boots are also considered a fashion accessory, although many do not necessarily think them to be. Most often, females’s shoes and boots are considered as fashion accessories, as opposed to men’s shoes and boots. Certainly one of the reasons for that is due to the large choice of females’s shoe styles that you’ll find available for sale. For instance, it’s more than possible to find athletic shoes, casual sandals, elegant sandals, flat dress shoes, high-heeled shoes, and so forth. As with handbags and purses, many women own multiple pairs of shoes and many endeavor to coordinate their footwear, particularly for work, with the rest of their ensemble.

Another one of the many differing types of fashion accessories available for purchase are belts. For a lot of men and boys, belts aren’t necessarily considered a fashion accessory, as much as they’re a way to hold pants up; though, the same does not actually ring true for females. women’s belts come in a number of differing sizes, shapes, and styles. That is definitely one of the reasons why females’s belts and belts which may be designed for kids and for teens are often considered as fashion accessories. One can find belts out there that are created for wearing with an informal pair of jeans, as well as a pair of conventional kaki pants for work.

Belts, handbags, purses, travel bags, jewelry, and shoes and boots are just a few of the countless fashion accessories that you may be able to find for sale at one of our local fashion shops or even online. As a reminder, fashion accessories are a great way to spice up any wardrobe, especially one that can use an updating.

The World of Fashion

Fashion is one of the most interesting subject in the world. Its an important aspect in most culture. Different clothes are worn in different cultures. There are number of colors and variety of clothes that are worn by different people in different regions of world. There are number of different styles, colors, clothes and accessories.

Fashion represents one culture different to the other. Fashion is one the great way to express ones feelings. Bright colors show happiness. And the opposite colors will show probably sad, and especially at a day like that everyone is wearing black. Fashion also depends on mood and situations. People dress up as per the occasions. On some happiest moments of life or any party or wedding people love to wear bright and stylish clothes. And on some sad situations or on lost of someone people mostly dress up with white and black dresses, depends on their region or culture.

So fashion is the only element that makes your day special with your love ones. If we talk about India, then India is very rich in using bright colors, long dresses specially on some special events and occasions. India has number of cultures and festival in it. For every festival different styles of clothes and appearances are used.

Fashion shows are also playing an important part in spreading fashion. Fashions shows play an important part in spreading one’s culture and fashion in other cultures. Through fashion shows people know about fashion of different cultures, try to grab them and no doubt we love the fashion trends of others and always remain interested in knowing others’ fashion.

These days number of fashion shows and fashion weeks are organized in different parts of the world, showing different cultures, variety of clothes with number of styles and attractive colors. Fashion shows have become an important place to know about new fashion and fashion trends. Fashion shows are organized on corporate levels and number of celebrities and common people participate in it to get the ideas on new fashion and clothes.

How to Form A Nevada Corporation – Online by Yourself

There are many advantages to forming a Nevada Corporation. The main reason is for protection. You want to protect your personal assets from coming under attack by some money-grubbing scoundrel that tries to sue your company.

Some of the major advantages of forming a Nevada Corporation Include:

• You can live anywhere in the world and don’t have to be a U.S. Citizen.

• You do not need an office in Nevada or a Nevada Bank account.

• Your Nevada Corporation is confidential and the information is not shared with any outside entity.

• Your financial ownership will be securely protected.

• There is no corporate income tax and no franchise tax in the State of Nevada.

The list goes on for advantages of operating your business with a Nevada Corporation. Let’s assume that you know that you need a Nevada Corporation. I am not deterring you from legal representation.

Now that I got that disclosure out-of-the-way, Here is the “Do it Yourself” option to forming a Nevada Corporation for the purpose of doing business.

A corporation will give your new or existing business the necessary image and protection.

Determine a name for your corporation.

You may have this great name picked out, but it is important that you do a name search first. Now keep in mind that you may have a corporate name but that isn’t necessarily the name that your business will run under. For example: ABC Corporation (A Nevada Corporation) may be the Corporate owner of a business operating under another name in another State. ABC Nevada Corporation operates a store located in Seattle called: Great Antiques.

Great Antiques would be the D.B.A. (Doing Business As) name of the ABC Corporation.

You need to go to the Nevada Secretary of State web page and do a Corporate Entity Name Search.

Once you have determined that the name you want is available, you can now decide how your name will be: A. ABC Corporation B. ABC Company C. ABC, Inc. We will go with ABC, Inc. for this purpose.

Assuming that you are not in Las Vegas, Reno or Carson City; it is not necessary that you come to Nevada to do this in person. If you want to tell your spouse that you need to make a very important business trip to Las Vegas to form your corporation, then by all means don’t let me stop you.

You can go to the Las Vegas Nevada Secretary of State office on Washington Street and do everything in person, but today’s technology allows you to do everything online. In a very short time you can be up and running.

Articles of Incorporation

For this Purpose we will choose: Domestic Articles of Incorporation- NRS78 as a For Profit Corporation. To begin the Online Process you need to go to this link:

https://nvsos.gov/esoscorpnet/pages/corp/Articles/NRS78WhatYouNeed.aspx

This link will give you a list of everything you need to begin and then it will give you the option to proceed.

Before you begin, you need to know:

1.Your entity name.

2.If you have Par Value or No Par Value shares. (Look up the difference). The more shares you pick the more expensive it will be. You can always add more shares in an amendment.

3. The name and address and acceptance of a Nevada Registered agent. If you live in Nevada you can serve as your own registered agent. If you live outside of Nevada you can hire a Registered agent for a little over a $100 per year. A Registered agent is a Nevada based entity or person that has a physical address in the State of Nevada. They will receive your correspondence.

There are many services that a Registered agent provides, and there is a list of approved registered agents on the Secretary of State webpage.

Before you file your Corporation, the Registered agent will need to sign off on a Registered agent acceptance form.

After you have made sure that you have everything, you can proceed from the original link by pressing the “Continue Link” and you can sign in to an existing account or create a new account.

1. Name of Corporation – They will ask you a series of questions and ask you if you need to upload any Specialty license documentation.

2. Registered Agent- You will fill in the name and select the address. You Upload the Registered agent Acceptance form.

3. Then you will go to the Authorized Stock section. (Like I said, you need to determine what will be the best option for you.)

4. You will fill in Names and Addresses of Board of Directors and Trustees.

5. The Next Section is for any corresponding attachments.

6. You can choose additional services and reviews.

7. Then the final check out and payment section.

8. Depending on the number of par or no par share you chose, and your decision to do a 24 hour expedite, Normal service, or 2- hour expedite, the final price will be determined. If you chose the 24-hour expedite for example you will be charged an additional $200 on top of your original filing fee.

Your original filing fee can be as low as $75. But once again this all depends on the number and types of shares you chose.

You can chose to either get an email confirmation or a mail confirmation. If you get an email confirmation, then you will receive the Articles of Incorporation attachment in your inbox in one or two days, along with your application and receipt.

There are additional steps you will need to do in order to be completely up and running as a corporation:

1. File a Nevada State Business License: $200 per year.

2. File a list of officers for your corporation. $150. After the above steps are completed, your Corporation will be considered to be ACTIVE in the State of Nevada. It will be up to you to determine your State and Local business requirements for your business. Your State will require you to have a Business License. Your city or County will require a separate business licenses. In both cases, your Nevada Corporation can be listed as the Owner of the Business.

You have just completed the first step toward building your business empire. In the next article we can take steps toward building your corporate image.

Donn Kirst is a writer, trainer, and speaker who lives in Seattle, Washington.

Nevada Corporation And LLC Myths

There is much misinformation that is often spread regarding Nevada corporations and LLC’s. When deciding whether you should form a Nevada Corporation or LLC, you should understand precisely what a Nevada corporation or LLC can provide. With this in mind, you need to be aware of the myths and half-truths that are commonly (and incorrectly) taken as facts.

MYTH # 1:

Having a Nevada corporation will provide me with complete asset protection.

TRUTH: This simply is not true. While having a Nevada corporation can provide some asset protection benefits, the extent of these benefits depends on each unique situation. (You should consult with a lawyer to find out if a Nevada corporation is right for you.) Further, it is common that the principal shareholder(s) of a corporation will have to provide a personal guaranty for many obligations of the corporation, such as leases, credit accounts, etc… As such, when a personal guaranty is given, the Nevada corporation does not provide any asset protection benefit for the obligation that is guaranteed.

MYTH # 2:

I can avoid taxes in my home state by having a Nevada corporation

TRUTH: NO! If a Nevada corporation is conducting business in another state, and that state has a state income tax, then the corporation will have to pay that state’s income tax on the income earned in that state. Simply depositing any income into a Nevada bank account will not magically relieve you having to pay tax on the income.

MYTH # 3:

Bearer shares are a great way to provide privacy and bolster my asset protection.

TRUTH: RUN, don’t walk, away from anyone who recommends bearer shares. The rationale for bearer shares is that since the laws of the State of Nevada do not prohibit them, then they must be allowed. It is true that bearer shares are not illegal under the laws of the State of Nevada. However, just because it may not be illegal, does not mean it is a good practice. The proponents of the bearer share strategy will say that you can use bearer shares to provide asset protection because, whenever you may have a potential claim/creditor try to attach your assets, you can simply hand the shares of the corporation over to a friend or family member to hold the shares. That person is now the owner (i.e. bearer) of the shares, and thus you can tell the creditor that you have no interest in the company or stock for the creditor to attach. This strategy also assumes that the attorney trying to collect on the debt/claim is a moron. Any remotely competent attorney will ask if you ever owned any interest or stock in the corporation, and when did you transfer your interests. To which, you will either: 1) tell the attorney of the bearer share strategy, which creates all kinds of fraudulent transfer issues, as well as possible income and/or gift tax ramifications that you do not even expect; or 2) commit perjury to avoid telling the attorney who you transferred your shares to.

HINT: Any asset protection theory that relies on you committing perjury is not much of a strategy.

MYTH # 4:

Using a nominee director/officer is a good way to provide privacy and bolster my asset protection.

TRUTH: Why would you trust a total stranger to have control over your company and assets? The use of nominee directors and officers are usually recommended by self-proclaimed business and legal experts. You will be hard pressed to find a licensed attorney who recommends this strategy. While you may derive some privacy from having a nominee officer and director, this privacy will be lost once the nominee is served a subpoena and asked to provide the contact information for the owners of the company. The nominee will then be legally required to provide this information, and your privacy is gone. Further, the use of a nominee also offers no additional asset protection.

MYTH # 5:

Privacy = Asset Protection.

TRUTH: Just because something is slightly more difficult to find out does not mean you get any additional asset protection benefits.

MYTH # 6:

Nevada does not share information with the I.R.S., so I can keep my information private.

TRUTH: Just because Nevada does not share information with the I.R.S. does not mean that the I.R.S. will not have any information on the company. You will need to provide the I.R.S. with the name and social security number of someone involved with the company to obtain an EIN. Further, the company will be required to prepare tax returns (informational returns for S-corp’s and most LLC’s), on which the names and social security numbers of the owners or members will be provided. Thus, the I.R.S. will end up with this information anyway.

SUMMARY:

Please do not confuse the lack of an audit with being legal and proper. It is almost comical that there are numerous corporate formation companies that are dispensing legal advice when they are not attorneys. Why would anyone take advice on protecting their assets from someone who is not legally allowed or qualified to provide such advice, much less actually had to argue in support of any of their half-true positions before a judge?

The truth is that a Nevada corporation or LLC may be useful to some, but it is not the end answer for every small businessperson, especially those who do not operate in Nevada.

Incorporating In Nevada And Relying Upon Privacy To Protect You

When it comes to protecting your hard earned assets you want every advantage possible. When incorporating in Nevada it is often promised that there is a level of privacy for the owners of a corporation or LLC that will help them in case of a lawsuit. Some individuals looking to form a Nevada corporation or LLC are hoping that if they get sued no one will find out who the owner of the corporation or LLC may be. Thus, preventing them from being a the target of frivolous lawsuits. In the context of litigation, the best scenario is presenting properly structured business model and having the court rule in your favor resulting in your assets being protected. That would be ideal!

Now, if it takes longer for someone to get to first base in your situation to figure out who the owners are, wonderful, that just means the plaintiff will have to spend more money! After all, aren’t most lawsuits a simple gain of economics? And if you can make it very expensive for the plaintiff to find your assets the better!

So what is the challenge…

The challenge is the creation of rock solid asset protection plan that does not rely solely on the illusory promise of privacy through the use of Bearer shares (which doesn’t work) and nominees (which works to a certain degree). If the whole plan is designed to prevent the discovery of your assets to fend off a lawsuit and the corporation or LLC lacks substance; there are no employees anywhere; and no business license, the plan is doomed to fail. The only way you would be protected would be to hide under a rock, because you had to be so private!

Again, if you structure a rock solid asset protection plan and have privacy along with it that is the icing on the cake!

The common places most people have to give up their identity as being linked to a corporation are in the following areas:

1. Issuing stock

2. Obtaining a Nevada Business License

3. Opening a Nevada bank account

4. Being an employee or independent contractor to the corporation

5. Entering into other contracts or agreements

6. Loan applications from banks

It is important to realize that you may be private on the surface corporation, such as the state records, but eventually, your name will appear in one of these six (6) areas. You cannot be so private that your name won’t appear in one of these six (6) areas, unless you choose to have no role in your corporation or LLC.

Nevada is pro-business and has a strong history of protecting the corporate veil. Creating a sound business model and understanding all of the strategies available to you will complement your plan of asset protection.

Scott Letourneau is the founder and CEO of Nevada Corporate Planners, Inc. Over the past 10 years NCP has assisted more than 4,500 business owners form LLCs and corporations to get their business off to a fast start! Visit http://www.nvinc.com for insight and essentials in proper entity formation.

Burberry – The British Fashion Luxury House

The company that was founded in 1856 by the 21 year old Thomas Burberry, opened its first store in the town of Hampshire, England. The company is well known for its Check pattern and is copied throughout the world. By the 1870 the company was focused on developing outdoor wear. Thomas created the fabric gabardine, which is a very durable water resistant fabric and was patented in 1888.

The company headquarters was opened in a emporium in Haymarket, London in 1891, which it still stands today. The logo for Burberry was developed and trademarked in 1904, and they also outfitted at the time Roald Amundsen, he was the first man to reach the south pole, and in 1914 the man who lead an expedition across Antarctica, Ernest Shackleton. During the first World War the War office commissioned Burberry to create an officer’s coat, which eventually became what is known today as the modern trench coat. This design was popularized by Humphrey Bogart in Casablanca, Audrey Hepburn in Breakfast at Tiffany’s and Peter Seller in the Pink Panther. The style and grace of the check pattern has been embraced by the most fashionable celebrities, new and old.

The Check pattern known as novacheck or the “Burberry check” was the lining that was used for their trench coats in the 20’s. In the late 60’s the design was widely used in their luggage, handbags and umbrellas. The check image had some issues in the 70’s when it became popular with the British football crowd, which led to its association with hooligans. It became a running joke nationally and the South Wales police had a drive against anti-social behavior, they used the name Operation Burberry.

By the time the 90’s rolled around the company brought in Model Kate Moss to help revitalize the brand with a national campaign. In December 2005 it was spun off as the Burberry Group. The company has 36 company-owned retail stores in the US: Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Nevada, North Carolina, Pennsylvania, Texas, and Virginia.